Smalls Sliders Expanding To North Carolina Via Multi-Unit Deal

Franchisees will start in Raleigh, open up to nine locations across the state to start.
Smalls Sliders Expanding To North Carolina Via Multi-Unit Deal
Photo: Official

Smalls Sliders, the premium cheeseburger slider brand with over 240 “Cans” open or under development, announced recently a new deal that will bring the concept to North Carolina, starting in Raleigh.

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The agreement outlines nine total Cans, all of which will be opened by entrepreneurial team Aaron Zucker and Bob Peterson.

Peterson has a stacked career in restaurant ownership, having previously owned and operated The Oceanic at Wrightsville Beach for several years which now serves as a landmark restaurant in the state. As a multi-unit owner, Peterson also operated both franchised and independent concepts across eight different brands. He then transitioned to the corporate side of the industry, spearheading operations for brands like Sonic, Steak & Shake, and Panera Bread.

Likewise, Zucker brings a stellar background in commercial real estate. He created Zucker Investment Group in 2018, which specializes in acquiring value-add retail real estate and helping operators scale their businesses by providing site selection and capital solutions. Together, they make the perfect pair to bring Smalls Sliders to a brand-new state.

“We explored several concepts when we decided to franchise together, and Smalls Sliders was unique in that it checked every box on our list,” Zucker said in a press release. “We are extremely people-focused, so we knew that the leadership team was going to be a major factor for us in this process. Smalls has done an incredible job of creating a passionate and dedicated team, and that shows through in everything they do. It’s unique to each market, provides a high-quality product, and is led by industry experts – it’s not often that you can find all of that within a brand as new as Smalls Sliders.”

Zucker will head all facets of real estate, development and financial strategies for the group. Peterson, who is joined by his son Eric in this latest business venture, will take on an operational role focused on people development and overall strategy. The group expects the first Can to open by 2025, with a focus on areas like Raleigh, Knightdale, Wake Forest, Garner, Fayetteville, Clayton, Apex, Greenville and more.

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

Caleb J. Spivak

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