PopUp Bagels, the acclaimed “Not Famous But Known” bagel concept, is getting ready to open three locations in central North Carolina.
The company, which started as a backyard pickup window to share a newly created bagel recipe with friends, is expanding nationally with a new franchising strategy, according to a press release. Franchise owners Power Brands Hospitality Group is working on three new locations in North Carolina, starting with a site in Charlotte in the Spring of 2025, followed by an opening at the Ballantyne in the Summer of 2025. Then, PBHG will open a site in Durham in 2026.
With plans to introduce its acclaimed “Grip, Rip, and Dip” bagel concept nationwide and open numerous new locations, PopUp Bagels has appointed Tory Bartlett as its chief executive officer, effective September 30, 2024. Bartlett’s expertise will guide the company in scaling thoughtfully. The franchising effort follows the 2024 closing of a Series B funding round led by Stripes. Previous investment rounds have included Stripes, Hollywood producer and food investor John Davis, Darren Rovell, and other well-known figures in business, athletics, and entertainment.
“PopUp Bagels has something truly special, and I’m excited to lead the brand through this next phase of national expansion,” Bartlett said in a press release. “With a strong foundation already in place, my focus is on scaling thoughtfully while preserving the high quality and uniqueness that set PopUp Bagels apart.”
Before joining PopUp Bagels, Bartlett served as Chief Brand Officer at Moe’s Southwest Grill and held leadership roles at Schlotzsky’s and Southern Proper Hospitality. He brings extensive experience in brand growth, franchising, and operational strategy.
“Tory’s experience in driving growth through franchising makes him the ideal leader for PopUp Bagels as we expand,” Adam Goldberg, founder and former CEO, now Chief Brand Officer, said in a press release. “His strategic vision aligns perfectly with our plans to scale while maintaining the quality and culture that set us apart.”
Born in San Diego, Joey moved to San Francisco to study Music Journalism at San Francisco State University. There, he worked for several publications, including The Culture Trip and RIFF Magazine, and served as the News Editor at Golden Gate Xpress. Joey previously worked as the News Assignment Editor for Pasadena Now. When he’s not working, you can find him exploring new cities, finding delicious food, and having fun at concerts.
